George’s CVP Chicken

The Time and Space Advantages of
George’s Carbon Dioxide
Vacuum-Packed (CVP) Chicken

(Click to enlarge graphic in new tab/window.)

1 CVP lasts a long, long time.

    George’s CVP Chicken is fresh, chilled bulk poultry packed in heavy co-extruded plastic bags from which all air is vacuumed out and into which a carbon-dioxide gas is pumped. Then the bag is quickly heat-sealed to complete the packaging process.
    Bacterial growth dramatically decreases in a dark, dry, cold, carbon dioxide-filled environment—and that gives George’s CVP Chicken a storage shelf life of 15 days or more when shipped and stored at 34°F or below.

2 CVP takes less time to cook.

    You can order our CVP product with fat already removed, or with options in sizing, cut-up and marinating operations that produce a chilled bird which can be handled like a frozen product, but with the cooking and preparation time advantage of a fresh product.
    Fat removal increases shortening life in fryer operations since chicken fat breaks down shortening more rapidly.

3 CVP takes up less space.

    George’s CVP Chicken contains no bulk ice, so there is more product per unit of shipping box space. Because the space and weight of the ice is elminated, approximately 10 to 15% more standard-pack boxes can be loaded per pallet.

4 CVP has more controllable sizing.

    With George’s CVP Chicken, very little shipping weight is taken up by ice—in fact, the moisture level is 8% or less—therefore, less shrinkage occurs in the CVP product as compared to other products (when handled properly).
    Electronic sizing and automatic cutting machines give our product uniform size and appearance and give you greater portion control. We also offer product options—such as removing fat and tails—which further increase the shelf life of the bird and make it kitchen-ready for cooking or further preparation.

5 CVP travels easily.

    George’s CVP Chicken can travel comfortably in the same truck with other low temperature food products such as red meat. Since it is sealed and chilled, there’s no mess in shipping or storage.

6 CVP tastes fresher, better.

    Because of the 26°F shipping and 30-34°F storage temperatures, George’s CVP Chicken stays fresher longer, and it seals in the flavor. The low temperature also helps maintain moisture in the bird, as well as a better-preserved color and appearance.

George’s Farms

P.O. Drawer G | Springdale, Arkansas 72765-2030 | 1-800-800-CHIX (2449)


In addition to conceptualizing and writing the copy for these two trade show handouts (here’s the other one), I created the bases upon which the pullets stood for photography and also the earmuffs, backpack and space helmet. The scarf was borrowed from a stuffed animal toy. I also helped wrangle the chickens during the photo shoot.

Copy:
Art Director:
Special Creative:
Medium:
Client:
Agency:
Year:
Keith Brenton
Debbie Strobel
Keith Brenton
4-Color Trade Show Brochure, 8.5×11
George’s Farms
Cranford Johnson Robinson Woods
1990

249 Spring Street • Eureka Springs, AR 72632
wryterkb@gmail.com

About W. Keith Brenton

W. Keith Brenton is a retired communication specialist, minister and passenger train conductor, living and writing in the historic resort village Eureka Springs, Arkansas. He is the widowed adoptive dad of Matt and Laura, and Pop-Pop to one grandchild. He enjoys drinking the local water, but unfortunately doesn’t look any younger than his actual age.
This entry was posted in Food Service and tagged . Bookmark the permalink.