My portfolio site

This is my portfolio site, where you can see and read
examples of my work, as well as my résumé and

a little bit more about me.

If my qualifications, career history and work examples
lead you to believe I can cut it where others might just hack it,
please send me an e-mail or give me a call at
the number below or my cellphone, 501.681.3789.

I can get things done. Right. Now.



249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in About Me

Western Carolina University – The Reporter

reporter-16-10-12One of my duties as a Web Content Editor / Communications Specialist at Western Carolina University was to create the faculty/staff newsletter delivered weekly by email during the academic year, and formerly archived on its website, thereporter.wcu.edu (now incorporated into the news site at news-prod.wcu.edu/the-reporter/).

This involved queueing up the articles received from the news editor to appear in the order desired on the site’s home page, adding photographs and live links to salient points of interest mentioned in the articles, adding tags for readers’ convenience and emailing a digest of each edition to a faculty/staff list. The email was then saved as a PDF, which became one of the viewing options on the Archives page.

I wrote a number of articles for The Reporter, many of which were also news releases distributed by the university.

I also wrote or rewrote the majority of un-bylined brief “Achievements” for the site  after 2014.


249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Higher Education | Leave a comment

Western Carolina Magazine

Winter-2014-MagazineAmong my duties and privileges at WCU was to be able to write for the quarterly Western Carolina Magazine. Though my other duties and privileges in maintaining website pages and social media outreaches reduced that opportunity, I always enjoyed the challenge of telling a good story.

Here’s a sampling:

COMMUNITY CONNECTORS (page 20)

By KEITH BRENTON
Three new distinguished professors link WCU and the region in fields of engineering, fine arts and Cherokee culture


15 DAYS IN KENYA (page 32)

By KEITH BRENTON
WCU teacher education students visit the African continent and come back with new perspectives


MILESTONE FOR MOUNTAIN HERITAGE DAY (page 68)

By KEITH BRENTON
Annual event showcasing rich mountain culture celebrates 40th anniversary …


249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Higher Education | Tagged | Leave a comment

Arkansas Industrial Development Commission

If This Is What You Think Of
When You Picture Arkansas,

Think Again.

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As The Natural State, Arkansas offers its visitors a unique depth of scenic wonders and recreational opportunities. But that’s only half the picture. It also offers its working people a chance for their careers to soar through a variety of educational and training opportunities.


Programs among government, community, education, and industry leaders provide the chance for them to benefit from cooperative education through many colleges and universities in Arkansas; vocational education programs in more than 300 schools statewide, including 23 vo-tech schools; and the Arkansas Industry Training Program. This program offers specialized, custom-designed employment training before and during work for your employees. Scholarships, grants, and a substantial, state-assisted education enhancement program fill out the picture.


Technical and vocational studies are conducted in the labs and on the job. Special programs emphasize medicine, economics, engineering, and robotics. They’re giving Arkansas employers a labor pool with some of the most capable, trained, educated, and motivated people available anywhere.


So you can easily understand why it’s to your advantage to get the whole picture.


The best way to do that is to see for yourself. Call 1-800-NATURAL for a free Arkansas Vacation Planning Kit for The Natural State. Call, write, or fax the Arkansas Industrial Development Commission—One State Capitol Mall; Little Rock, Arkansas USA 72201; (501) 682-6007; FAX: (501) 682-7341—to request information that can help you find The Natural Site for your next facility.

ARKANSAS
The Natural Site

Arkansas Industrial Development Commission


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Keith Brenton
Jim Johnson
4-Color Trade Magazine Spread
Arkansas Industrial Development Commission
Cranford Johnson Robinson Woods
1988

The AIDC is now known as the Arkansas Economic Development Commission (AEDC). “The Natural Site” played off of Arkansas’ longtime nickname, “The Natural State.”

249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Industrial Development | Tagged

Teamwork Arkansas

Where Wonders Never Cease. Arkansas.
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  Crystalline lakes and rivers. Rolling green hills and blue mountains veiled in early morning mist. Broad plains rippling with golden grain. Unspoiled natural wetlands and forests, teeming with wildlife. Caverns, painted with sepia and alabaster palettes.

Burgeoning cities. Growing industries. Quality-conscious schools. Congenial people who work hard—but know how to play.

Our state is a natural place for both. Arkansas’ recreational opportunities are limitless: hiking, camping, boating, fishing, hunting—for wild game, antiques, or diamonds in the rough. The cost of living is relatively low, boosting quality of life even higher. And we Arkansans are diligent to earn our keep, with levels of productivity that are the envy of the nation.

We’re intensely competitive, in commerce or sports. Our resources—both natural and human—are unbounded.

We have a deep love for our heritage—and potential—that infuses our handiwork, whether it’s folk art or fine arts.

We’re pleasant and even-tempered, like our climate—but as dynamic and changing as our weather. Our energy has engineered much to cause us pride.

Arkansas Power & Light Company shares that pride in sponsoring “An Arkansas Album.” It is a mirror for Arkansans and a showpiece for inquisitive neighbors.

We dedicate it to the people of the state where wonders never cease.

You truly made it possible.

Teamwork Arkansas


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Keith Brenton
Tom Henton
Tim Ernst
Magazine Insert Fold-Out Spread
Teamwork Arkansas/Arkansas Power & Light
Cranford Johnson Robinson Woods
1987

Teamwork Arkansas was an effort by AP&L (later to become part of Entergy) to attract business and industry to Arkansas, also emphasizing the state’s quality of living and recreational opportunities. This ad was published in a special photographic insert in Arkansas Times, which was then a four-color slick magazine, and included with mail-out packages.

249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Industrial Development | Tagged

Tyson Filled Wraps

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Serve up some excitement with new Tyson® Filled Original Wraps™: fun, handheld tortilla sandwiches available in three delicious flavors. From the cool packaging to the sandwiches themselves, Original Wraps look and taste like the kind of food students and adults order at their favorite commercial restaurants. So Original Wraps are perfect for school a la carte programs and reimbursable meals, as well as Colleges & Universities and Business & Industry foodservice. Just heat and serve in the prewrapped individual package for a quick, delicious lunch or snack everyone will love.

Tyson®

Investing our experience in your success.™


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Keith Brenton
Bobbi Hutton
4-Color Sell Sheet, 8.5×11″
Tyson Foods, Inc.
Noble & Associates
1997

249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Food Service | Tagged

Nature’s Own Breads

Anything Artificial Is Against Our Nature.

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Nature’s Own® breads are made with only the best nature has to offer. Like whole-grain wheat, real creamery butter, or pure golden honey. And, naturally, each loaf is soft and delicious, with no artificial preservatives, colors, or flavors.

Honey Wheat • 100% Whole Wheat • Butterbread • Potato • Oat Bran N’ Honey • Light Wheat • Light Honey Wheat • Light Premium White

It could only be
Nature’s Own


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Keith Brenton
Michele O’Neil
4-Color Magazine
Flowers Bakeries, Inc.
Noble & Associates
1997

This was the client’s first 4-color, full-page national magazine advertisement — but certainly not the last.

249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Food Service | Tagged

George’s CVP Chicken

The Time and Space Advantages of
George’s Carbon Dioxide
Vacuum-Packed (CVP) Chicken

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1 CVP lasts a long, long time.

    George’s CVP Chicken is fresh, chilled bulk poultry packed in heavy co-extruded plastic bags from which all air is vacuumed out and into which a carbon-dioxide gas is pumped. Then the bag is quickly heat-sealed to complete the packaging process.
    Bacterial growth dramatically decreases in a dark, dry, cold, carbon dioxide-filled environment—and that gives George’s CVP Chicken a storage shelf life of 15 days or more when shipped and stored at 34°F or below.

2 CVP takes less time to cook.

    You can order our CVP product with fat already removed, or with options in sizing, cut-up and marinating operations that produce a chilled bird which can be handled like a frozen product, but with the cooking and preparation time advantage of a fresh product.
    Fat removal increases shortening life in fryer operations since chicken fat breaks down shortening more rapidly.

3 CVP takes up less space.

    George’s CVP Chicken contains no bulk ice, so there is more product per unit of shipping box space. Because the space and weight of the ice is elminated, approximately 10 to 15% more standard-pack boxes can be loaded per pallet.

4 CVP has more controllable sizing.

    With George’s CVP Chicken, very little shipping weight is taken up by ice—in fact, the moisture level is 8% or less—therefore, less shrinkage occurs in the CVP product as compared to other products (when handled properly).
    Electronic sizing and automatic cutting machines give our product uniform size and appearance and give you greater portion control. We also offer product options—such as removing fat and tails—which further increase the shelf life of the bird and make it kitchen-ready for cooking or further preparation.

5 CVP travels easily.

    George’s CVP Chicken can travel comfortably in the same truck with other low temperature food products such as red meat. Since it is sealed and chilled, there’s no mess in shipping or storage.

6 CVP tastes fresher, better.

    Because of the 26°F shipping and 30-34°F storage temperatures, George’s CVP Chicken stays fresher longer, and it seals in the flavor. The low temperature also helps maintain moisture in the bird, as well as a better-preserved color and appearance.

George’s Farms

P.O. Drawer G | Springdale, Arkansas 72765-2030 | 1-800-800-CHIX (2449)


In addition to conceptualizing and writing the copy for these two trade show handouts (here’s the other one), I created the bases upon which the pullets stood for photography and also the earmuffs, backpack and space helmet. The scarf was borrowed from a stuffed animal toy. I also helped wrangle the chickens during the photo shoot.

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Keith Brenton
Debbie Strobel
Keith Brenton
4-Color Trade Show Brochure, 8.5×11
George’s Farms
Cranford Johnson Robinson Woods
1990

249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Food Service | Tagged

George’s IQF Chicken

The Cold Facts About
George’s Individually
Quick-Frozen Chicken

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1 IQF is more convenient.

    George’s Individually Quick Frozen Chicken comes already cut and trimmed; packed in protective poly bags; ready for the chef’s recipe without thawing. Use any cooking method with IQF: broiling, frying, baking, grilling, microwaving. Serve one at a time, or a whole case.

2 IQF has greater consistency.

    Blade cutting and precision sizing ensure the consistent size and weight of George’s Individually Quick Frozen Chicken. You know exactly how many pieces you’ll receive and their size. This gives you greater control over cost, portioning and recipe quality.

3 IQF has less waste.

    With George’s Individually Quick Frozen Chicken, you get exactly what you ask for: consistent, fresh-tasting chicken in the number, size and weight that you’ve ordered. You get the cuts you’ve ordered, with no waste.
    In other forms of chicken products, waste may account for more than 15% of the bird: tails, leaf fat, trimmings, giblets. You pay for it. You pay for the shipping of this weight. But you probably don’t use it.

4 IQF has fresher taste.

    At George’s, we age young, tender broilers: size, cut and trim them; and place individual pieces in a O°F environment that freezes in flavor, moistness and tenderness in 30 to 45 minutes. Then each piece is spray coated with water to form a thin glaze of ice that protects it from dehydrating freezer burn.

5 IQF has longer storage life.

    Because our quick freezing and glazing process locks in flavor and eliminates the growth of bacteria, George’s IQF chicken keeps longer and stays fresher tasting. With other products, you run a risk that a contaminated preparing surface has passed bacteria on to the bird. Slow freezing also causes chicken to become tough and dry, and its bones to turn black and unappetizing. If you slow-thaw it before cooking and serving, you may also be contributing to this.
    You can cook IQF while still frozen and avoid the negative effects of the slow-thawing process.

6 IQF features excellent variety.

    George’s IQF chicken comes in a wide variety of cuts, weights and units per package to make planning and budgeting your menus easy.


George’s Farms

P.O. Drawer G | Springdale, Arkansas 72765-2030 | 1-800-800-CHIX (2449)


In addition to conceptualizing and writing the copy for these two trade show handouts (here’s the other one), I created the bases upon which the pullets stood for photography and also the earmuffs, backpack and space helmet. The scarf was borrowed from a stuffed animal toy. I also helped wrangle the chickens during the photo shoot.

Copy:
Art Director:
Special Creative
Medium:
Client:
Agency:
Year:
Keith Brenton
Debbie Strobel
Keith Brenton
4-Color Trade Show Brochure, 8.5×11
George’s Farms
Cranford Johnson Robinson Woods
1989

249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Food Service | Tagged

Two Good Reasons

Two Good Reasons To Choose HMO Arkansas:

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Benefit Coverage. HMO Arkansas is a health maintenance organization that means more coverage for you and your family. It includes all of your routine physician care, care prescribed by your physician, plus immunizations, infant and child care, and physical examinations.

Billing Simplicity. There are fewer out-of-pocket expenses for physician services. When you present you identification card to your primary care physician, he will bill HMO Arkansas directly for the services he provides you.

HMO Arkansas is backed by the stability and resources of Blue Cross and Blue Shield of Arkansas, the state’s largest health care provider.

So you can be secure that you’re simply covered.

For even more reasons to enroll in HMO Arkansas, see the enclosed information package.

HMO Arkansas
Health Maintenance Organization


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Keith Brenton
Tom Henton
2-Color Binder Cover Insert, 8.5×11″
Blue Cross and Blue Shield of Arkansas
Cranford Johnson Robinson Woods
1989


See also the SIMPLE Brochure for this client: Side One | Side Two

249 Spring Street • Eureka Springs, AR 72632
(479) 265-7007 • keith_brenton@yahoo.com

Posted in Healthcare | Tagged