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1973-1977
Harding College (now University) • Searcy, Arkansas • B.A. Journalism
Aug. 2012 – Jan. 2017
Communications Specialist, Western Carolina University • Cullowhee, North Carolina. I wrote for Western Carolina Magazine; the online Reporter for faculty, staff and students; and wrote for/helped maintain the news areas of the University’s website. I also performed proofreading tasks as needed, and enriched the posts on the
R-25 calendar system with links to current news articles. In July, 2013, I temporarily assumed responsibility for content on the University’s main social media channels: Facebook, Google+, Twitter (and shared responsibility for some others, like YouTube and Flickr) until a social media director was hired several months later.
Nov. 2005 – July 2012
Communications Specialist, Pleasant Valley Church of Christ • Little Rock, Arkansas. I managed content for several Web sites for my home church, though most have been consolidated into the recently-redesigned main site, http://www.pvcc.org/. I also programmed the content on the electronic LED sign out front. Before I moved to part-time status in April 2012, I also produced the weekly church bulletin, 4-color posters of church events, brochures, adult Bible class curricula, and audio/visual support for sermons, announcements, and other events — including flatscreen television “posters” in the church foyer.
Nov. 2003 – Nov. 2005
Advancement Assistant to the Chancellor, University of Arkansas at Little Rock • Little Rock, Arkansas. For three years, I assisted then-Chancellor Joel Anderson by producing research and audio/visual content for public speaking engagements and preparing complex correspondence (monthly, annual and special reports). I also maintained his area of the UALR Web site.
1998-2003
Content/Media Editor, Abilene Reporter-News • Abilene, Texas. After moving back to Little Rock, I believe I was the first full-time “remote employee” working for a then-E.W. Scripps-owned property. I designed, updated and maintained more than 30 Web sites. At one point, I supervised two other employees who performed daily content updates to the sites. I was honored to receive four monthly “Employee of the Month” and one overall “Employee of the Year” (2001) awards while working there.
1997-1998
Copywriter, Noble & Associates • Springfield, Missouri. Created concepts and wrote copy for clients primarily in the food service and engineered products segments.
1997
Copywriter/Broadcast Producer, Combs & Company • Little Rock, Arkansas. Wrote copy and produced audio/visual projects, working half-time for this long-established advertising firm.
1993-1997
Vice President and Daddy, Brenton3 Creative Services • Little Rock, Arkansas. Produced concepts, copy, design and mechanical art on a freelance basis, working out of my home. Also produced some audio/visual projects, both in- and out-of-house. Performed special creative services as needed. My son and daughter (both of preschool age) served as principal officers and helped me keep my priorities in line.
1983-1992
Copywriter/Creative Administrator, Cranford Johnson Robinson Woods • Little Rock, Arkansas. Created concepts and copy for all advertising media at Arkansas’ largest advertising/ marketing/ public relations/communications firm. Served as Traffic Director and supervised a Traffic Assistant for a year and a half. Also Creative Administrator in the agency’s Shreveport office from March 1988 to May 1989 and as Typographer from July 1983 to February 1987. Wrote projects which won 16 Arkansas Addys and 13 Awards of Merit between 1988-1991. Created work for a clientele mix that included travel/tourism, education, healthcare, entertainment, energy distribution, finance, food service, insurance, engineered products, industrial development, and communications.
1982-1983
Graphic Artist/Keyliner, Commercial Printing • Searcy, Arkansas. Created artwork, shot negatives and burned plates for variety of commercial printing jobs.
1980-1981
Composing Room Supervisor, Searcy Daily Citizen • Searcy, Arkansas. Supervised as many as 10 full-time employees in the pre-print creation of the daily (6x per week) local newspaper.
1980
Typographer, Western Publishing • Indianapolis, Indiana. Set type, primarily for law journals.
1978-1979
Art Director, The Metro News • Indianapolis, Indiana. Designed a tabloid fortnightly newspaper written / illustrated by and distributed to high school students in Marion County metro area.
1978
Copywriter, Graphic Artist and Typographer, Larry Hanson Advertising • Indianapolis, Indiana.Wrote copy, designed layouts, created keylines and performed darkroom photography.
- Administration of a number of proprietary web-based applications including interactive forums, community calendar, e-commerce, automobile- and career-location, ad banner-serving.
- Concept and creation of Web sites with the goal of being completely platform- and browser-friendly, high-content, low-loadtime, able to utilize available window “real estate”.
- Concept and creation of communications programs, copywriting, technical writing, design, art direction, photography, typography
- Supervising audio and video production
- Planning and delivering presentations and performing public relations duties
- Assigning priorities and making client contact/sales/followup
- Conversant with JavaScript and proficient with applications Microsoft Word, Photoshop.
- Managing employees
- Was married to Dr. Angela Laird Brenton, Provost of Western Carolina University in Cullowhee, NC, until her death in May, 2013 from pancreatic cancer.
- Father of Matthew Scott Brenton, born 1992; and Laura Leigh Brenton, born 1996.
- Interested in model railroading (San Francisco traction/transit and a tourist railway in Arkansas, the ES&NA); web design.
Bill Studenc, Senior Director of News Services • 420 H.F. Robinson Building • Western Carolina University • Cullowhee, NC • 828.227.3083 • bstudenc@wcu.edu
Doug Williamson, Executive Editor • Abilene Reporter-News • 101 Cypress St., Abilene, TX 79601 • 325.676.6707 • williamsond@reporternews.com
Danny Reagan, Consumer Experience Director • Abilene Reporter-News • 101 Cypress St., Abilene, TX 79601 • 325.671.8318 • reagand@reporternews.com
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W. Keith Brenton 