Eureka Springs Testimonials from the 1920s

This large and colorful brochure was issued by the city’s Commercial Club some time after 1919, the date of several of its testimonials to the curative powers of the spring waters.

The quality of the color printing, staple binding and die-cut shape — giving this brochure the appearance of a water glass at a fancy restaurant — is absolutely superb. It’s 6″ wide and 8-1/4″ tall, so it was printed on paper stock larger than 8-1/2″x11″ in order to get that perfect die-cut finished shape. Not an inexpensive printing job, then or now!

Several hotels and other buildings are pictured. Those still standing/operating include the 1905 Basin Park Hotel, the Allred (now the New Orleans Hotel), Palace Hotel and Bath House (now a hotel and spa), and the 1886 Crescent Hotel. The Crescent is featured twice because part of the year it operated as a girls finishing school, and part of the year as a hotel. The pictured electric plant and ice house still stands, though mostly as a ruin. A frame building attached to it serves as the commissary for the Eureka Springs and North Arkansas Railway‘s luncheon and dinner trains. Mattock’s Garage was demolished decades ago on the site of what is now the downtown trolleybus depot.

(Scans from original brochures by me. Click for larger image in a new window.)

About W. Keith Brenton

W. Keith Brenton is a retired communication specialist, minister and passenger train conductor, living and writing in the historic resort village Eureka Springs, Arkansas. He is the widowed adoptive dad of Matt and Laura, and Pop-Pop to one grandchild. He enjoys drinking the local water, but unfortunately doesn’t look any younger than his actual age.
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