Fisherman

(Click to enlarge graphic in new tab/window.)

He was born in Arizona 11 years ago and loves to hunt and fish and hike through the woods.

But for this easy-going kid, the going has never been easy.

At nine months old, he contracted a form of meningitis which stunted the growth of his bones and teeth and caused his legs to bow out. Two operations, in Arizona and Oklahoma, were unsuccessful.

For most of his life, trying to keep up meant being as determined to stand pain as he was determined to stand.

Three years ago, his family moved to Arkansas and in 1988, they came to Arkansas Children’s Hospital. Our orthopaedic specialists — using an innovative procedure practiced by only a handful of surgeons in America — strove to succeed where others had failed.

His parents stayed with him in his room whenever they wanted. Physicians clearly explained procedures and progress. Caring nurses and therapists eased their concerns. And their son stayed active through the Child Life program. We all watched him fight.

So on his birthday last spring, it came as a great present but no surprise that his orthopaedic device was removed and he walked away from Arkansas Children’s Hospital on his own two straightened legs.

And now, instead of spending his life trying to fight his way out of the woods, he’s spending a lot more time playing in them.

Arkansas Children’s Hospital
Where love can move mountains.

YOUR CHILDREN ARE OUR CHILDREN.
8th and Marshall Streets     Little Rock, AR 72202-3591     370-1100


Copy:
Art Director:
Medium:
Client:
Agency:
Year:
Keith Brenton
Debbie Strobel
4-Color Newspaper
Arkansas Children’s Hospital
Cranford Johnson Robinson Woods
1988

The first ad in this series, (“Equestrian,” left) was written by Creative Director Ralph Patterson, and my task for the remaining three was to continue the narrative writing style and word count. “Your Children Are Our Children” was the positioning line I created for the client, which was retained for many years (and even borrowed later on by another children’s hospital elsewhere, I understand). This series of four ads featured beautiful done-by-hand pastel illustrations made from photographs at a time before PhotoShop made that easy.


249 Spring Street • Eureka Springs, AR 72632
wryterkb@gmail.com

About W. Keith Brenton

W. Keith Brenton is a retired communication specialist, minister and passenger train conductor, living and writing in the historic resort village Eureka Springs, Arkansas. He is the widowed adoptive dad of Matt and Laura, and Pop-Pop to one grandchild. He enjoys drinking the local water, but unfortunately doesn’t look any younger than his actual age.
This entry was posted in Healthcare and tagged . Bookmark the permalink.