#3 in a series
Your Type of Future

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When we bought our Itek 2110 typesetting machine, we were looking forward to a day when our clients could send us their copy by phone … saving us keystrokes and saving them money.

That day has dawned.

With the addition of our Data Communications Interface, we can receive copy from most popular brands of personal or business microcomputers and word processors.

We’ll add the codes and commands to transform your copy into top-quality type galleys. If your terminal has a modem and can transmit text as described below, our machines can talk to each other.

It doesn’t take a person skilled in setting type to operate a word processor at your end of the cosmos.

It doesn’t take a HAL 9000 computer to deduce that our labor saved is your money saved.

And if you have in-house typesetting already, it doesn’t take much imagination to see the advantages of interfacing with another machine during peak load times or downtime due to printer malfunction.

So consider us as the easy way to turn your text into type… or as an alternative to costly expansion of your present typesetting system. Make contact with our 2110.

Something wonderful will happen.


• Transmits 7- or 8-bit ASCII Code text files • Asynchronous • At 300-1200 Baud •

Copy, Typography:
Supv. Art Director:
Keith Brenton
Lyndel Dean
2-Color Direct Mail on Grey Stock
Cranford Johnson Robinson Woods

(As the typographer for CJRW, I began to promote the in-house phototypography unit as a revenue-generator for the agency with a series of three direct-mail pieces to other local agencies, pre-press and print shops. At that time, digital typography was in its infancy and could only boast about 300 dots-per-inch definition. So we bought a new phototypesetter and promoted it with these flyers, parodying current science fiction films. That year we went from billing $60,000 to $120,000.)

249 Spring Street • Eureka Springs, AR 72632


About W. Keith Brenton

W. Keith Brenton is a retired communication specialist, minister and passenger train conductor, living and writing in the historic resort village Eureka Springs, Arkansas. He is the widowed adoptive dad of Matt and Laura, and Pop-Pop to one grandchild. He enjoys drinking the local water, but unfortunately doesn’t look any younger than his actual age.
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